Brotox? Brotox!

It’s no secret that the non-surgical cosmetic procedure (NSCP) industry is booming. All it takes is a simple scroll through any celebrity’s Instagram feed to know that most of our favorite stars have augmented their natural appearances, often times drastically. More Americans are turning to wrinkle injectables, dermal fillers, chemical peels and lasers (NSCPs) to significantly improve their appearance. With NSCPs, patient’s enjoy minimal discomfort during the procedure, and little to no downtime afterwards.

Botox is often used as a minimally invasive, relatively affordable, and quick solution to the visible signs of aging. Botox is a cosmetic injection that blocks the nerve signals causing muscles to contract. This effect temporarily relaxes and smooths the look of lines and wrinkles caused by repetitive movements of the face- most commonly between the brows, crows-feet around the eyes and horizontal forehead creases1.

While NSCPs have historically been overwhelmingly dominated by female consumers, numerous studies suggest that men are the fastest growing market for Botox, or Brotox- Botox for men. Why? What are the motivating factors that are finally driving men to the aesthetics chair?

The main reason seems to be a relatively simple one: competition in the workplace. As Dr. Daniel C. Mills, president of the American Society of Aesthetic Plastic Surgery puts it: “[Men are] simply having more procedures done because they want to maintain competitiveness in an increasingly ageist workplace”2. So rather than be pushed aside for promotions and job opportunities, men are instead learning to adapt to a society that prizes never ending youth. To illustrate, The American Society of Plastic Surgeons asserts that the number of men seeking Brotox has risen by an astounding 355% since 20003.

There are additional reasons as to why men are becoming increasingly interested in Brotox. The social acceptability of cosmetic surgery has been growing in recent years, and many view the occasional Botox touch up as a normal part of a good grooming routine, similar to getting regular haircuts. The overall trend regardless of gender is towards more NSCPs, and this is likely associated with widespread societal destigmatization4. It is relief from this stigma that seems to be the catalyst for the growing trend of men seeking out Brotox and similar services. In recognition of these trends, there are now even specific centers dedicated to cater to the male cosmetic patient. It seems that men are finally beginning to understand that there is no shame in pursuing Brotox or other NSCPs.

Brotox is a gentle and safe way for men who are new to cosmetic procedures to be introduced to the world of aesthetic medicine. Brotox offers quick results (within 3-7 days after the injection), with little to no post-op recovery. Thus, patients can return to work immediately. Also, Brotox is relatively affordable, compared to other cosmetic methods of reversing the natural aging process. Brotox is therefore a good way those inexperienced with NSCPs to be gently introduced to aesthetic medicine.

At Arktos Direct Care, you will find a physician whom you can trust to walk you through the entire process and to administer your Brotox. Dr. Aida Yavari is formally trained to perform injections of Botox/Dysport and is skilled at knowing the differences between male and female facial anatomy and bone structure. She takes the time to explain each procedure, ensuring that there are no surprises for you along the way. Dr. Yavari’s medical expertise allows her to offer clients personalized, professional health and beauty services with optimal results.


1Keaney, Terrence C, et al. “Botulinum Toxin In Men: Review of Relevant Anatomy and Clinical Trial Data.” Dermatologic Surgery 39.10 (2013):1434-1443.

2Ledbetter, Carly. “Men Are Getting Botox Now More Than Ever. These Plastic Surgeons Explain Why.” HuffPost, HuffPost, 25 Apr. 2017,

3 “2015 Plastic Surgery Statistics Report.” The American Society of Plastic Surgeons (2016): 1-23.

4Frucht, Corey S, et al. “Nonsurgical Cosmetic Procedures For Men: Trends and Technique Considerations.” Journal of Clinical and Aesthetic Dermatology 9.12 (2016): 33-43.